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SITA - IT Summit

Comms planning for the biggest trade event in the calendar to drive attendance and maximise event reach.

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  • The challenge

    SITA is the beating heart of the global air transport sector. Each year, the company plays host to flagship industry event the Air Transport IT Summit – giving voice to fresh content, providing networking opportunities and sparking enthusiastic debate amongst its global audience.

    We partner with SITA to deliver engaging event communications – driving registration numbers and increasing attendance to ensure the IT Summit is a rousing success.

  • The solution

    The minute SITA decides on a theme and objectives for the year’s event, we step in. The comms planning begins nine months before the IT Summit itself – we create a full communications plan complete with new tactics to attract even more attendees than the previous year.

    We’ve delivered improved email automation and personalisation, kick-started paid, targeted social media marketing tactics and implemented a post-event content strategy to extend event reach and further SITA’s reputation as an industry thought leader.

  • The headline

    We delivered a 24.5% increase on attendee numbers between 2015 and 2016 – comfortably exceeding SITA targets four weeks before the event began.